Brought to you by Cola-Cola
Ah, Coca-Cola. I tip my hat to you.
You have figured out a way to distribute to the last mile. It probably has something to do with your bottomless pockets and nearly infinite resources, but nevertheless, you are my role model.
Generally I’m not too fond of the Coca-Cola product itself. There are better craft colas that I’d rather buy. If I have to buy a soda here, however, then I buy Stoney Tangawizi. Another Coca-Cola product, and not as good as Reed’s Ginger Beer (apparently I really like Reed’s brand soft drinks…), but gingery enough.
Introducing me to Stoney Tangawizi, Adam noted that
Our greatest pursuit as a species is to sell as much sugar water as we can.
True enough. Our biggest brands are sugar-water sellers. They control the distribution infrastructure for nearly all bottled beverages on the planet. Ten corporations control almost everything that we buy.
And power to them. I wish I had that kind of distribution infrastructure at my disposal.
Maybe soon KARIBU can start sponsoring things, too. In the mean time, we’ll have to settle for everything in Moshi being brought to us by Coca-Cola.
(Look closely at the Clock Tower Rotary image; you’ll notice five Coca-Cola signs: small billboard back left, duka in back, maintenance sign in the middle, large billboard back right, and the clock tower in the middle itself has a Coca-Cola logo on the face. More pictures on Flickr if you’re particularly open to distraction at the moment.)